EasyStrong is a rapidly expanding business specialising in online and in-person powerlifting and body composition coaching.
The brand is designed to be a fun and friendly approachable style of powerlifting coaching that breaks stereotypical lifting boundaries to accommodate lifters of all ages, sizes and abilities, to reach their goals.
The logo and colour scheme were already set before I took over designing so the aim is to match and maintain the quirky, alternative personality of the head coach and her brand.
Some example posts:
